Fun Hong-Evaluation: Question 5. How did you attract/address your audience?

After distributing our questionnaires and collecting the results, the majority of whom we had asked were in the bracket of 16-20 years old. This would therefore mean the certificate for our film would be a 15. According to BBFC  a 15 can include:

BBFC classifies a 15 as being able to include:

• strong violence
• frequent strong language (eg 'f***').
• portrayals of sexual activity
• strong verbal references to sex
• sexual nudity
• brief scenes of sexual violence or verbal references to sexual violence
• discriminatory language or behaviour
• drug taking

So, in order for us to make sure that we fulfil the terms of a 15, we tried to minimise anything that will be unsuitable for our target audience. Therefore, we had included the following to make our thriller opening appealing to our audiences:

• Unconventional protagonist: The protagonist of Red Marks subverts the mainstream idea of the protagonist being a male character. We mainly subverted this idea because our target audience were females, therefore, in order to appeal to our target audience, we had decided to make the protagonist a female. 

• Variety of shots: During the opening sequence, we had used a whole range of shots, including location shots, close ups, long shots, tracking, panning etc. This emphasises us being an independent institution because following mainstream conventions, they usually stick to a couple during their opening sequences. 

• Psychological thriller: Reflecting on asking our audience's preference for which sub-genre they thought would be most interesting with a thriller, the majority of people preferred psychological thrillers. In order to portray to depict the psychological element of this thriller, we decided to use parallel editing in order to discomfort and confuse our audience.