Fun Hong- Evaluation: Question 3. What kind of media institution might distribute your media product and why?

From our audience research, most of the people we asked preferred our media product to be independent, therefore I think it will be best if the media institution that will distribute our product is independent institution.
From aspects of our film, we have mostly challenged conventions from mainstream, such as our lead female protagonist being a female. However, a female lead is also used in Wanted and in Kill Bill.

We would also fit into the independent industry because we have a small cast, an unconventional location (as most of the thrillers take place at someone's home or somewhere isolated), and we used a pan of the drain(shown on the right) to emphasise the flow of the blood running through it. The blood running through the drain could also be symbolic of how Eleanor murders her victims, as the blood is rinsing out of their body after she has killed them.

I think Summit Entertainment would be a good institution to distribute Red Marks. This is mainly because evn though they are an independent institution, they are quite successful in distributing films. For example, they were successful with Twilight Series and in 2009, they released Knowing  which earned them over $100 billion worldwide. Knowing this, it will benefit us if they might distribute our media product because they are able to distribute successful films, which would help Red Marks go towards a wider audience.