Monday, 15 April 2013

Amani Choudhury - Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

The opening of our thriller includes many conventional features and by our product research we have chosen specific aspects and have resembled this in our opening.

There are particular ways in which we have used conventions from real media products such as:

Lighting:

The use of dark lighting at the beginning of our opening suggests that the atmosphere of the school is quite nerving thus creating enigma amongst the audience. By presenting the school through low key lighting shows that there are dark and mysterious elements to a 'ordinary' school setting. This is also seen in the opening of Se7en as the antagonist is seen to be taking part in immoral activities however, their face is not revealed. This creates ambiguity as the audience are unaware of the character's identity as the lighting creates a sense of suspense because the audience are not fully informed of the antagonist but only of his corrupt behaviour. In our opening the central character is revealed and is shown towards the audience that she has committed a murder, however the use of natural bright lighting in the bathroom scene shows that she is 'covering' up her true self as we wanted the bright lighting to indicate her hiding her true self and putting on a facade of a 'normal' school girl. This is aslo shown in American Psycho as the main character is seen doing their morning routine however the voice over indicates that there is a mysterious and abnormal element to them.




Plot/Storyline:

The storyline of our opening is conventional as it is about a school girl with a 'split identity'. This is shown in many other films such as Jennifer's Body as a hidden aspect of a regular school girl seems to create interest amongst the audience.















Title and Typography:

The title of our opening has a double meaning which links to where the opening is set. 'Red Marks' can be associated with school and being a student as 'Marks' can refer to grades and tests however the red can be symbolic in terms of the storyline because the central character is a murderer so 'Red' therefore implicates blood.


The typography of our title is bold and has an eroded effect which is what we aimed for because it links to the thriller genre. My titles research post on the 'Art of the Title' video shows how the fonts and the typography link to the film's genre and plot so this helped us decided what fonts to choose from and what it suggests about the film. Our group used dafont.com to see what types of fonts we could use for our credits and titles and what were available and how it can be implemented in our opening. We decided to go for an eroded effect as the typography links with blood by the smears in the letters. The superimposition of the title over a clip of the drain highlights the use of blood because it is white font over a red background so this empathises the title and stands out against the blood. The contrast between red and white is used in many real media products such as 'Dexter' and 'Jennifer's Body' (shown above) as the white can symbolise purity of the character because of their age but the red also suggests a dark secretive side to them as she is also a killer.
 
 

Sunday, 14 April 2013

Fun Hong- Evaluation: Question 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Since the preliminary task, I feel we have improved a lot during the process of making our final product.






Fun Hong- Evaluation: Question 6. What have you learnt about technologies from the process of constructing this product?

Fun Hong-Evaluation: Question 5. How did you attract/address your audience?

After distributing our questionnaires and collecting the results, the majority of whom we had asked were in the bracket of 16-20 years old. This would therefore mean the certificate for our film would be a 15. According to BBFC  a 15 can include:

BBFC classifies a 15 as being able to include:
  • strong violence
  • frequent strong language (eg 'f***').
  • portrayals of sexual activity
  • strong verbal references to sex
  • sexual nudity
  • brief scenes of sexual violence or verbal references to sexual violence
  • discriminatory language or behaviour
  • drug taking



So, in order for us to make sure that we fulfil the terms of a 15, we tried to minimise anything that will be unsuitable for our target audience. Therefore, we had included the following to make our thriller opening appealing to our audiences:

  • Unconventional protagonist: The protagonist of Red Marks subverts the mainstream idea of the protagonist being a male character. We mainly subverted this idea because our target audience were females, therefore, in order to appeal to our target audience, we had decided to make the protagonist a female. 


  • Variety of shots: During the opening sequence, we had used a whole range of shots, including location shots, close ups, long shots, tracking, panning etc. This emphasises us being an independent institution because following mainstream conventions, they usually stick to a couple during their opening sequences. 


  • Psychological thriller: Reflecting on asking our audience's preference for which sub-genre they thought would be most interesting with a thriller, the majority of people preferred psychological thrillers. In order to portray to depict the psychological element of this thriller, we decided to use parallel editing in order to discomfort and confuse our audience. 





Fun Hong- Evaluation: Question 4. Who would be the audience for your media product?

Creating the questionnaire
By creating a questionnaire, it enabled us to draw ideas in order to satisfy our target audience of who we asked. Overall, the questionnaire has helped us plan out and make the final media product and see how we can challenge or develop conventions from thrillers. The questionnaire included questions such as what were their favourite thriller movies, what conventions they recognise in thrillers. We had also put different films into the questionnaire and had asked people which they thought were thrillers. Surprisingly, most people were not able to categorise which of the following films were thrillers, which could be the reason of them not thinking about whether it was a thriller or not if they had seen it.  These questions had helped us especially to plan our media product, because we wanted to see whether we can draw out the thriller aspect of our opening sequence a bit more, and to see whether our target audience would be able to identify Red Marks as a thriller.

Results:
From this pie chart, the majority of peoples favourite sub-genre was psychological. This enabled our ideas to become more creative, as psychological thrillers could be experimented in many ways. In Red Marks, the psychological aspect is the whole journey where Eleanor Park walks towards the toilets and the whole flash backs she has about the murder she had committed. This would therefore mean that the audience would be intrigued in watching a psychologically unstable protagonist brutally victimising other students.


What institution our audience preferred 
The vast majority of our audience preferred our media product to be independent. This would benefit us because it would allow us to bring out more creativity, as we could identify conventions from mainstream films, and challenge/develop them. Overall, this had allowed us more freedom, because we were draw out ideas and not having the fear of it not being classified as a mainstream.

From the results of our questionnaire and our final cut, our audience for Red Marks would be:
Gender: Females- as our protagonist is a female character, which subverts the conventions of thrillers who are mainly men.
Age: 16-18 Year Old
Occupation: Students- as it is based in a school, students are more likely to be interested in watching Red Marks

Examples of how we've applied our results into our opening sequence:



The use of parallel editing fulfils the audience's need of it being a psychological thriller because its as though they are going through the journey with the protagonist, which is used in the opening of Psycho. In the parallel editing used whilst Eleanor is walking, the constant use of flash backs could also confuse the audience, which fits in with the independent conventions of independent institutions allowing their viewers to be confused, so that ask themselves questions, and want to watch on in order to get resolutions for their questions further on into the film.



Fun Hong- Evaluation: Question 3. What kind of media institution might distribute your media product and why?

From our audience research, most of the people we asked preferred our media product to be independent, therefore I think it will be best if the media institution that will distribute our product is independent institution.
From aspects of our film, we have mostly challenged conventions from mainstream, such as our lead female protagonist being a female. However, a female lead is also used in Wanted and in Kill Bill.
We would also fit into the independent industry because we have a small cast, an unconventional location (as most of the thrillers take place at someone's home or somewhere isolated), and we used a pan of the drain(shown on the right) to emphasise the flow of the blood running through it. The blood running through the drain could also be symbolic of how Eleanor murders her victims, as the blood is rinsing out of their body after she has killed them.




I think Summit Entertainment would be a good institution to distribute Red Marks. This is mainly because evn though they are an independent institution, they are quite successful in distributing films. For example, they were successful with Twilight Series and in 2009, they released Knowing  which earned them over $100 billion worldwide. Knowing this, it will benefit us if they might distribute our media product because they are able to distribute successful films, which would help Red Marks go towards a wider audience.




Fun Hong- Evaluation: Question 2. How does your media product represent particular social groups?